Since the 1990 s, the whole hd LED display industry at home and abroad are high-speed development, especially in recent three years, due to the fierce market competition, industry appear shuffle phenomenon, many LED companies in China are already aware of competition pressure, increase capital investment, expanding the scale, and serious on leading technology, differentiated competition,   Especially as LED lighting began to enter the application era, opened the prelude to the domestic LED lighting revolution.   At present, the domestic LED market has been fully opened, compared with LED exports still account for a large proportion.   It is understood that the domestic LED industry is concentrated in Shenzhen, of which about 80% of the products are exported.  

From this point of view, the foreign demand is huge, and the export growth of LED products is strong. In recent years, the total export of LED has maintained an annual growth rate of 100%.   In fact, different enterprises focus on the domestic and foreign markets, such as Lehman, Abison, Aotuo investment in the foreign market, and Zhou Ming, United Construction and other enterprises, but in the domestic market to do the wind and water, and like Kang Shuo Exhibition electronics to differentiation, creative products, both domestic and foreign markets.   

For traditional Chinese enterprises, doing well in the international market has a certain challenge.   First, due to China's LED industry started relatively late, not enough understanding of intellectual property rights, of patent application and protection work is relatively lag, make Chinese LED display enterprise in the face of fierce market competition, by not LED patent this weapon, it is difficult to gain the initiative in the competition in the international market, often in a passive position.   Secondly, the international LED standard formulation has a considerable scale, its system is relatively mature and perfect, and the development of the market is basically synchronized.   While the introduction of LED standards in China is relatively backward, we should learn from the advanced experience of the United States, the European Union and other countries, from the most urgent and the biggest impact on product development standards, quickly formulate some standards or norms that are helpful to the development of the industry, so that industry enterprises can draw on and reference.  

Thirdly, The development of Chinese enterprises in the international market of LED display is also under the pressure of competition from other countries.   From Asia alone, the industry development is relatively complete in Japan, South Korea and China, three countries, and each has its own advantages: Japan's LED industry started early, industrial chain is intact, has an insignificant position in the international mall, in 2010 has accounted for 1/4 of the proportion of the international mall;   Although Korea'S LED industry started late, but with its skills and development strength in just a few years agile rise;   China's LED industry has been strongly supported by the government, and has cost advantages such as manpower and raw materials.   These LED industrial powers in Asia have formed a dominant format, the market ratio battle one after another.   In addition, China is also a major producer and consumer of LED lighting products, and the output of energy saving lamps and incandescent lamps ranks first in the world.   The United States is   one of the most developed regions in the world's LED industry and the largest export market of China.  

In the long run, under the background of globalization and business deepening, LED global competition is inevitable. Only competition can promote the continuous progress of the industry, and promote the continuous development of the industry. Healthy competition is also a necessary condition to promote the continuous progress of the market, but also to prevent the breeding of vicious competition.   The price war is a "double-edged sword" coexist, for industry, to promote the evolution of layout optimization, but for the company, is not the only ways to preempt the market, companies need to be according to the master of itself actual situation, to improve the quality of the products and brands, differentiated products, steadfast do their job,   In this way, the LED display industry can develop healthily and the enterprise can get the leading edge in the competition.